The Zimidi Web Expert blog offers free, expert help with common topics in website development and marketing from web pioneer David Bethune.
Ah, Facebook: Great Mystery of the Universe. How does anyone make money with you? Why even try? Is there a point to all this digital marketing madness? These questions and more will be answered in this enlightening three-part series. What Facebook Really Offers Before we dismiss Facebook out-of-hand, it's worth nothing that it is one [...]
With apologizes to the Bard, but clients do often throw fits over the topic of email -- and there's really nothing to it. Today, I'll break down the main types of email addresses and why it matters to your business which kind you have. "Why spend your time and money advertising for Google? They’re doing [...]
In our last installment, we looked at how to create a Facebook page for business and why you would bother. I assigned a bit of homework (get 25 likes on your page) which you'll need at the end of this post when we talk about vanity names. Today, I want to show you how to [...]
A lot of clients have been asking lately about trademarks... wondering how to get them, what to do if other people are using yours, and how they can suddenly be lost through negligence. In this post, I'll address all these issues and clear up several common misconceptions about intellectual property law. What's the Difference? In [...]
When I started my first internet company in Silicon Valley 15 years ago, I spent a lot of time researching the ins-and-outs of running a new business. I read books and articles, but nothing struck me quite like a little piece I came across titled Ten Things No One Ever Tells You About Business. Of [...]
All kidding aside, it can be hard to determine who really controls a website -- and harder still to make changes later if something goes wrong with the relationship or if your needs change. Clients often ask, "What will happen to my website if you die?" A slightly less morbid concern might be, "What happens [...]
Fonts on the web have been causing designer headaches since the earliest days of the internet. The problem stems from the fact that your browser cannot display any font that's not already installed on your computer. While designers have spent years collecting fonts (and there are thousands of options), we couldn't really use any of [...]
Thanks for joining me at Zimidi. After running a web software business for 15 years, it's exciting to be working directly with customers again here on my island home. Namaste, --- D
